Unlock the POTENTIAL of new or existing products and communications. Developed in cooperation with Wharton Business School. The power of IdeaMap also provides an Optimizer simulator, which identifies the best product construct for predefined consumer segments as well as for behavioral clusters that emerge as a result of the compiled survey responses. Create prototypes that answer the right questions, fast.

If you would like to log into the application, please click here. Please enter the ID of the survey you wish to take in the box below.

Here you will find a growing number of surveys designed to profile and analyse gamers and the games people play. Have fun, and if you need to ask any questions, direct your browser technology at our contact page. Take part in an extensive study of how and why people play games.

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1 How many years have you been part of our Virtual Provider programme? Less than one year. 7 If you selected other, please provide details;.